Art Direction

conquer_your_hunger_v2-2The Bachelor of Fine Arts in Art Direction degree program prepares students with a strong foundation in drawing skills,design and typography along with creative problem solving.

The curriculum offers students opportunities for exploration of typography, advertising art, environmental design, storyboarding, corporate branding design and photography.

During art direction classes, students also develop leadership, and collaboration skills as teams work to conceptualize visual solutions. Students develop a breadth of knowledge and a context for their work through the humanities and sciences course requirements. The faculty bring experience as professionals to the classroom and create challenging coursework modeled on industry practice.

Students complete the program with the development of a professional art direction portfolio which represents their individual vision and creative problem-solving skills through a variety of
campaigns using typography, infographics, storyboards, illustrations and photography.

 

Art Direction Outcomes

The program objectives of the Academy’s Bachelor of Fine Arts degree in Art Direction are to provide a rigorous learning experience that offers technical instruction, fosters artistic growth and prepares students for a career in art direction. Upon completion of the program, a student will be able to:

1. Design and produce advertising campaigns using print, web and other media.

2. Collaborate as a team with copywriters, photographers, illustrators, multimedia artists,
    and graphic and web designers.

3. Conceptualize visual solutions (e.g. illustration, photography and typography) to
    communicate brand and identity.

4. Present a portfolio/website of art direction that shows a variety of campaigns that
    includes typography/graphics, storyboards, illustrations or photography.

5. Create copy written such as advertising headlines, body copy or scripts for storyboards.

 

Career Opportunities

Advertising Agencies

• Art Director
• Junior Art Director
• Creative Director
• Associate Creative Director
• Design Director
• Creative Group Head
• Creative Lead

 

Sample Curriculum

Semester 1

Fundamentals of Art I 5 Semester Credit Hours
Beginning Life Drawing I 5 Semester Credit Hours
College Composition I 3 Semester Credit Hours
College Success Seminar 1 Semester Credit Hour

 

Semester 2

Fundamentals of Art II          5 Semester Credit Hours
Beginning Life Drawing II 5 Semester Credit Hours
Anatomy 3 Semester Credit Hours

 

Semester 3

Illustration I 5 Semester Credit Hours      
Typography I 5 Semester Credit Hours
Art History I 3 Semester Credit Hours
Oral Communication 3 Semester Credit Hours

 

Semester 4

Illustration II 5 Semester Credit Hours 
Typography II 5 Semester Credit Hours
Art History II 3 Semester Credit Hours
(One of two)Film and Society or Introduction to Psychology 3 Semester Credit Hours

 

Semester 5

Art Direction I 5 Semester Credit Hours 
(One of two)Introduction to Photographic Imaging or Advertising 5 Semester Credit Hours
(One of four)Film and Society; Film and Society: World Cultures;
Psychology; Adulthood: Relationships, Wellness, Stress and Longevity
3 Semester Credit Hours
Quantitative Literacy 3 Semester Credit Hours

 

Semester 6


Art Direction II 5 Semester Credit Hours
(One of two)Introduction to Photographic Imaging or Advertising 5 Semester Credit Hours
(One of three) Advanced Anatomy; Introduction to Science Labs; or Vision, Light and Color 3 Semester Credit Hours
(One of four) Film and Society; Film and Society: World Cultures; Psychology: or Adult Relationships, Wellness, Stress and Longevity 3 Semester Credit Hours

 

Semester 7

(Two of nine) Illustration: Advertising Art; Storyboarding; Corporate Branding Design; Editorial/Book Design;  Digital Pre-press Production;   
Packaging Design; Environmental Design; Web Design I; or Studio Lighting and Techniques 

10 Semester Credit Hours
Advanced Illustration 5 Semester Credit Hours
   
   

Semester 8

Portfolio: Illustration 5 Semester Credit Hours

(One of nine) Illustration: Advertising Art; Storyboarding; Corporate Design Branding; Editorial/Book Design;  Digital Pre-press; Packaging Design; Environmental Design; Web Design I; or Studio Lighting and Techniques

5 Semester Credit Hours
(One of five) Survey of American Illustration; History of Graphic Design; 20th Century and Contemporary Art History; Art History:
Renaissance and Baroque; or World Art
3 Semester Credit Hours

College Composition II

3 Semester Credit Hours

 

 


122 Total Credits Required for the BFA Degree in Art Direction

 

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