Career direction doing
something you love

The Bachelor of Fine Arts in Art Direction degree program prepares students with a strong foundation in drawing skills, design and typography along with creative problem solving.

The curriculum offers students opportunities for exploration of typography, advertising art, environmental design, storyboarding, corporate branding design and photography.

During art direction classes, students also develop leadership and collaboration skills as teams work to conceptualize visual solutions. Students develop a breadth of knowledge and a context for their work through the humanities and sciences course requirements. The faculty bring experience as professionals to the classroom and create challenging coursework modeled on industry practice.

Students complete the program with the development of a professional art direction portfolio which represents their individual vision and creative problem-solving skills through a variety of campaigns using typography, infographics, storyboards, illustrations and photography.

Art Direction Outcomes

The program objectives of the Academy’s Bachelor of Fine Arts degree in Art Direction are to provide a rigorous learning experience that offers technical instruction, fosters artistic growth and prepares students for a career in art direction. Upon completion of the program, a student will be able to:

1. Design and produce advertising campaigns using print, web and other media.
2. Collaborate as a team with copywriters, photographers, illustrators, multimedia artists, and graphic and web designers.
3. Conceptualize visual solutions (e.g. illustration, photography and typography) to communicate brand and identity.
4. Present a portfolio/website of art direction that shows a variety of campaigns that includes typography/graphics, storyboards, illustrations or photography.
5. Create copy written such as advertising headlines, body copy or scripts for storyboards.