Graphic Design

design-1Students in the Graphic Design program conceptualize and execute projects for a specific target audience. As students progress through the program, they create a body of work that demonstrates their creativity, analytical thinking and expertise in graphic design techniques.

Students learn to combine typography and images to create a wide varietyof designs such as magazine and newspaper advertisements, television storyboards, product packaging and displays. Assignments also include using design to clearly communicate both a corporate image and a personal identity.

Graphic design students must develop finely tuned analytical skills. Their assignments are based on learning to analyze the needs of a client, create a concept that will meet those needs, and clearly articulate that concept, both visually and verbally. Professional communication skills and business acumen are essential to success in the design field.

A variety of methods and tools are applied in the completion of projects. Graphic design students will learn to use industry-standard graphic arts equipment and software to produce fully functioning electronic files. Project management is also an important component of the program. Students must learn to plan and execute projects with multiple deadlines in an efficient and professional manner.

 

Graphic Design Outcomes

Upon completion, students will be able to:
  1. Communicate using semantics, visual metaphor, persuasion, images, symbols and signs. 
  2. Perceive, organize and arrange elements of design (including structure, form analysis, composition and visual framing
  3. Present projects employing visualizing techniques including drawing, model making and college
  4. Utilize materials, tools and technology for web and print.
  5. Blend ideas and production techniques such as writing objectives, briefs and reports.
  6. Manage projects using design methodology and design evaluation
  7. Apply design theory, criticism, history and professional ethics to their practice
 

Career Opportunities

Graphic Designers work in advertising agencies, design studios, publishing, printing companies, corporate art departments, government agencies, as well as freelance.

Advertising Agencies

  • Art Director
  • Creative Director
  • Assistant Art Director
  • Production Assistant

Publishers

  • Graphics Editor
  • Assistant Graphics Editor
  • Illustrator
  • Page Layout Artist

Design Studios

  • Graphic Designer
  • Package Designer
  • Corporate Identity Designer
  • Editorial Designer
  • Digital Layout and Production Design

Printers

  • Production Manager
  • Production Assistant
 

Corporate Art Departments

Semester 1

Fundamentals of Art I 5 Semester Credit Hours
Beginning Life Drawing I 5 Semester Credit Hours
College Composition I 3 Semester Credit Hours
College Success Seminar 1 Semester Credit Hour

 

Semester 2

Fundamentals of Art II          5 Semester Credit Hours
Beginning Life Drawing II 5 Semester Credit Hours
Anatomy 3 Semester Credit Hours

 

Semester 3

Design Methodology 5 Semester Credit Hours      
Typography I 5 Semester Credit Hours
College Composition II 3 Semester Credit Hours
Art History I 3 Semester Credit Hours

 

Semester 4

Web Design I 5 Semester Credit Hours 
Typography II 5 Semester Credit Hours
Oral Communication 3 Semester Credit Hours
Art History II 3 Semester Credit Hours

 

Semester 5

Web Design II 5 Semester Credit Hours 
(One of six) Package Design; Advertising; Corporate Branding Design; Environmental Design; Editorial/Book Design; or Introduction to Photographic Imaging 5 Semester Credit Hours
Quantitative Literacy 3 Semester Credit Hours
(One of five) Film and Society; Film and Society: World Cultures; Visual Culture; Art and Activism; or Introduction to Psychology 3 Semester Credit Hours

 

Semester 6


Digital and Pre-press Production 5 Semester Credit Hours
(One of seven) Package Design; Advertising; Corporate Branding Design; Environmental Design; Editorial/Book Design; Introduction to Photographic Imaging; or Interactive Design 5 Semester Credit Hours
(One of three) Advanced Anatomy; Intro to Lab Science; or Vision, Light and Color 3 Semester Credit Hours
(One of five) Film and Society; Film and Society: World Cultures; Contemporary Visual Culture; Art and Activism; or Introduction to Psychology 3 Semester Credit Hours

 

Semester 7

Portfolio: Visual Communications 5 Semester Credit Hours
(One of seven) Package Design; Advertising; Corporate Branding Design; Environmental Design; Editorial/Book Design; Introduction to Photographic Imaging; or Interactive Design 5 Semester Credit Hours
(One of seven) Survey of American Illustration; History of Graphic Design; 20th Century and Contemporary Art History; Art History: Renaissance and Baroque; Art History: Art and Technology; Art History: Rococo and Neo-Classical; or World Art 3 Semester Credit Hours
(One of five) Film and Society; Film and Society: World Cultures; Contemporary Visual Culture; Art and Activism; or Introduction to Psychology 3 Semester Credit Hour

 

Semester 8

(Three of eight) Package Design; Advertising; Corporate Branding Design; Environmental Design; Editorial/Book Design; Introduction to Photographic Imaging; Interactive Design; or Studio Lighting and Techniques 5 Semester Credit Hours

 

122 Total Credits Required for the BFA Degree in Graphic Design

Program Disclosure
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