Graphic Design
is the creative process
of providing visual form
to communication

Students in the Graphic Design program conceptualize and execute projects for a specific target audience. As students progress through the program, they create a body of work that demonstrates their creativity, analytical thinking, and expertise in graphic design techniques. Students learn to combine typography and images to create a wide variety of designs such as magazine and newspaper advertisements, television storyboards, product packaging, and displays. Assignments also include using design to communicate both a corporate image and a personal identity. Graphic Design students must develop finely tuned analytical skills.

Their assignments are based on learning to analyze the needs of a client, creating a concept that will meet those needs, and articulating that concept, both visually and verbally. Professional communication skills and business acumen are essential to success in the design field. A variety of methods and tools are applied in the completion of projects.

Graphic Design students will learn to use industry-standard graphic arts equipment and software to produce fully functioning electronic files. Project management is also an important component of the program. Students must learn to plan and execute projects with multiple deadlines efficiently and professionally.

Graphic Design Outcomes

Upon completion, students will be able to:

• Communicate using semantics, visual metaphor, persuasion, images, symbols, and signs.
• Perceive, organize and arrange elements of design (including structure, form analysis, composition, and visual framing).
• Present projects employing visualizing techniques including drawing, model making, and collage.
• Utilize materials, tools, and technology for web and print.
• Blend ideas and production techniques such as writing objectives, briefs, and reports.
• Manage projects using design methodology and design evaluation.
• Apply design theory, criticism, history, and professional ethics to their practice.

Career Opportunities

Graphic Designers work in advertising agencies, design studios, publishing, printing companies, corporate art departments, government agencies, as well as freelance.